Event Scotland recently published its report 'A Year of Celebration' on Homecoming Scotland 2009 which features a collection of photographs I took in my role as one of the official photographers.
The key findings for Homecoming Scotland 2009 are;
- £53.7 million of additional tourism revenue was generated for Scotland, representing a return on investment of nearly 1:10 and 22% above the target set for the year.
- 95,000 visitors to Scotland were influenced to travel to Scotland as a result of Homecoming. 72,000 were exclusively drawn by the celebrations, with a further 23,000 citing the year as a factor in making their decision to visit in 2009.
- £154 million of positive global media coverage for Homecoming and Scotland was generated by the multi-award winning PR campaign.